Next Gen Gift CardTaylor Print & Packaging · MagTek · HID

Gift cards that do more than hold a balance.

Three companies, one program: the card from Taylor Print & Packaging, the chip from HID, and the reader and security from MagTek.

Instead of coordinating a printer, a tag supplier, and a reader vendor yourself, you get one team that has already made the pieces work together.

A gift card shown with its inner technology layer visible Gift card $50

The card, the chip, and the reader.

A connected gift card only works if every layer works together. Each partner owns the layer it knows best.

The card

Prints paper-based cards and carriers, embeds and encodes the tags, adds variable QR, and verifies every card before it ships. More than 350 million cards a year, all plastic-free.

The chip

Supplies the NFC inlays and tags inside the card, including secure options built for authentication.

The reader

Provides the readers and data security that connect the card to the point of sale and payment systems, so every read is trusted.

Pick the level of technology your program needs.

Every program starts with a well-printed card. From there, add the connected features that fit your goals, your processor, and your budget.

Feature EssentialPrint + QR EnhancedPrint + NFC + audit PremiumFull traceability
Paper-based printed card and carrierIncludedIncludedIncluded
Variable QR on every cardIncludedIncludedIncluded
NFC tap experienceNot includedIncludedIncluded
Post-encoding verification and audit fileNot includedIncludedIncluded
Secure, authenticated NFC tagsNot includedOptionalIncluded
Blockchain record and compliance documentationNot includedNot includedIncluded

Prove it small, then scale.

New card technology works best when the brand, the processor, and all three partners test it together. We run every program the same way.

  1. Discovery

    We map your goals to the right card, chip, and reader combination and check what your processor supports.

  2. Pilot

    We produce 5,000 to 10,000 cards, set up readers where they’re needed, and measure results in real stores.

  3. Scale

    When the pilot proves out, we move to committed volumes on the same line, with the same checks.

Let's build your next card program.

Tell us what you want your gift cards to do. We'll recommend a technology mix and a pilot plan.